Amelia Roblin


Amelia is a multidisciplinary designer who works primarily in the areas of graphics and web design. She has carried out a broad and colourful spectrum of projects, from marketing and branding assets, to the design and development of custom web tools. Amelia has enjoyed a career that has gradually evolved from an engagement with larger scale projects, down to the finer details on the pursuit of data-driven design. She is currently working towards her Master of Information with concentrations in User Experience Design and Culture & Technology. Her prior education includes an undergraduate degree in Architecture and Fine Art History. She is passionate about incorporating creative practices and art-making into her daily life to support continuous artistic development.



Why did you get involved in this project?

Completing this project was a component of a course I was taking with Mary Elizabeth Luka, which is how I was introduced to it. The project seemed to be an enjoyable and creative way to produce a collaborative piece of video art that brought strangers together within a recently remote world.

Did the one week turn-around for the work help or hinder your creativity?

It helped! I usually overthink the work that I create, but with the quick turnaround, I gave myself permission to think of an idea and run with it immediately, with little time to dwell on and question my concept, even as I was shooting footage.

How did you feel about working on a project where you didn’t know who you were collaborating with?

It didn’t bother me at all. In fact, I was looking forward to how my teammates would interpret my words and video footage, without the context of knowing who I was. I liked that it became more about the content and each member’s own particular interpretation.

Has being involved in the project changed your thoughts on creativity?

Yes, it has reminded me that I don’t always have to mull over my ideas before trying them out.

If you worked on several videos, what kept you coming back for more and how many did you do?

I wrote words that featured in one video, and shot footage that appeared in another video. I was curious and excited to see what the finished products would look like, and how different they were likely to be.

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