Reem Alasadi


Here’s a cartoon version of me, drawn by an artistic friend of mine. I use it as my profile picture since I’m paranoid about privacy online, and mainly because I’m awkward around cameras. I think my friend captured that awkwardness while drawing my eyebrows.

Reem Alasadi is currently doing her master's in User Experience Design (UXD) at University of Toronto. She did her undergrad in Management Information Systems at Prince Mohammed bin Fahd University in Alkhobar, Saudi Arabia. She worked in HR in the oil and gas industry for about 5 years.

Aside from this, she is interested in stories. She loves hearing about people’s experiences. Everyone has the right to decide how to narrate how they came to be. And she's not talking about academic and career milestones only -although they’re part of the narrative- but there’s more to a person than their achievements. In fact, it’s the clumsy way in which one navigates through life that shapes ones values and beliefs.

She tries to learn at least one thing about everything so she relies on google to satisfy her curiosity.


Why did you get involved in this project?

It was part of an exercise in KMD1001: Theory & Methods in Knowledge Media Design class taken with Dr. Mary Elizabeth Luka. The exercise was about creating an ‘exquisite corpse’ with 4 of our classmates. We were required to practice expanding our ideas, and building onto to the work of our peers. We collaborated with Midi Onodera who created the game.

Did the one week turn-around for the work help or hinder your creativity?

The exercise was both limiting and open-ended at the same time. It depends on where you’re contributing in the project; if you start with writing the script, which was limited to 19 words, you had more freedom to choose the topic and write about it, compared to adding the audio or editing the shots. But overall, the project teaches you to work with what you have and to produce something new.

How did you feel about working on a project where you didn’t know who you were collaborating with?

Working on a project where I didn’t know who I was collaborating with took away the pressure; there was no end goal that needed to be reached aside from completing your part, everyone had the liberty to interpret the work as they deemed fit, and there were no right or wrong answers.

Has being involved in the project changed your thoughts on creativity?

Absolutely! Sometimes not giving details and leaving participants to interpret the work on their own brings out more.

If you worked on several videos, what kept you coming back for more and how many did you do?

I worked on two videos. One I wrote the script for, and one I provided images/footage for. I liked that it was unpredictable and the topic could be about anything. It was fun.

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